Vimukt (In Search of The Sky)’ Movie Review: Of Sin, Redemption and Rebirth

Like the evening haze that settles over an unnamed Madhya Pradesh village, faith is everywhere in Jitank Singh Gurjar’s directorial debut feature,That his characters make a liferaft out of devotion and belief is not a point he hammers home. The visuals do the talking. A woman begins her day by offering prayers to the shrivelled-up tulsi sapling in the courtyard.

Leveraging digital touchpoints and authentic voices helps brands connect meaningfully with GenZ consumers.

Creating a skincare brand tailored specifically for GenZ entails a deep understanding of the unique needs, values, and preferences of this dynamic demographic. GenZ individuals are characterized by their tech-savviness, commitment to sustainability, and a penchant for authenticity. Thus, the brand would prioritize transparency in ingredients, offering cruelty-free, ethically sourced, and eco-friendly products.

Leveraging digital platforms and influencer collaborations would be essential to resonate with this digitally native generation, ensuring that the brand's messaging is both relatable and engaging. Moreover, recognizing the diversity within GenZ would be paramount, offering a range of inclusive products that cater to various skin types, tones, and concerns. By fostering a community-driven approach, incorporating feedback loops, and staying abreast of evolving trends, the skincare brand can forge a genuine connection with GenZ consumers, fostering loyalty and advocacy in a saturated market.