Not everyone loves the same and some are definitely luckier than others when it comes to love. For a lot of us, love is merely a matter of imagination – a speck of thought, an involuntarily painful internal spectacle of moments that deliberate desire but ultimately crumble down to reveal the reality.For ages on end, love stories have been marred by the presence of forces that enforce love to crumble or languish in shackles. Free of corporeal possibilities, however, love is free. When reality doesn’t permit love, love escapes to the realms beyond and flourishes there.

Depicting such a love story that goes beyond the realms of reality even as it is strongly rooted in the reality of the fate of love is Shelly Sharma’s film musical film Tere Bagair. Shot for TM music to accompany singer-songwriter Akshay Khot’s rhythmic composition, Shelly’s story, featuring Moumita Pal and Sofia, thinks about love as it is seldom represented.

Creating a skincare brand tailored specifically for GenZ entails a deep understanding of the unique needs, values, and preferences of this dynamic demographic. GenZ individuals are characterized by their tech-savviness, commitment to sustainability, and a penchant for authenticity. Thus, the brand would prioritize transparency in ingredients, offering cruelty-free, ethically sourced, and eco-friendly products.

Leveraging digital platforms and influencer collaborations would be essential to resonate with this digitally native generation, ensuring that the brand's messaging is both relatable and engaging. Moreover, recognizing the diversity within GenZ would be paramount, offering a range of inclusive products that cater to various skin types, tones, and concerns. By fostering a community-driven approach, incorporating feedback loops, and staying abreast of evolving trends, the skincare brand can forge a genuine connection with GenZ consumers, fostering loyalty and advocacy in a saturated market.